in July 2023, I founded my own company, theDirtyChic LLC.
After six months of thorough brainstorming, designing, and planning, Collection 01 launched on January 12, 2024.
For this collection, I designed all branding, the website, and all social content myself.
Below you can find an assortment of pieces which I have designed for the company, including an Augmented Reality mock-up for our first pop up store, a catalogue which consists of all things Collection 01, as well as a photo gallery which displays my art directing/styling abilities.
AR Interactive pop-up store experience. See my vision of theDirtyChic’s First pop-up store, featuring bottle designs and an exclusive catalogue.
Catalogue designed as a tribute to Collection 01: featuring the story behind the brand name and products, as well as exclusive styling inspiration.
Gallery of images displaying the pieces and how they can be styled in countless ways, meant for any and every occasion. Explore the world of theDirtyChic here!
SOCIALS
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Promotional videos created for Collections 1 and 2. Directed, filmed, and edited by me. Each video was used to announce each given collection.